Quantitative Benchmarks for the Top 3 Use Cases in Retail and Wholesale

The top-rated use cases highlighted by respondents in the sector are new product development, price optimization and supply chain optimization. Price optimization appears to relate directly to larger profit increase but is a clear traditional application of BDA in the sector, for example in market basket analysis. For the retail and wholesale sector, supply chain optimization is the most common use case. The ability to optimize the supply chain not only deliver higher margins and profitability at the enterprise level, but also open up opportunities to create and agile environment to better satisfy customers.